October 9, 2024

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by 1200 + clients

Your Local Store Marketing Resource

Welcome to Boots On The Ground Marketing LLC! We take pride in having experienced local store marketing professionals in the top 50 markets across the USA. Our mission is to increase restaurant sales through effective, on-the-ground local store marketing strategies.

Our team specializes in creating strategic local marketing plans and analyzing results, including return on advertising spend (ROAS). We have expertise in events, cause marketing, public relations, traditional and digital media, and more.

Additionally, we offer local support for national campaigns. Whether you are an individual franchisee, part of a franchise group, or corporate personnel, we provide personalized one-on-one meetings to address your specific marketing needs.

With extensive experience in the top 50 markets, we understand what it takes to build a successful restaurant business in these areas. If your goals include expanding your reach and growing your customer base, let us help you achieve your goals.

Don’t miss out on this innovative solution to your marketing challenges – contact us today!

Our Loyal Customers

Trusted by Restaurants Nationwide

With over 200 years of combined experience in the restaurant and hospitality industries, our team is ready to help you grow sales through local store marketing.

Our services

We bring high value for our clients

When highlighting your restaurant’s local roots, community involvement, and dedication to supporting the area, we can build trust and loyalty with your customers.

Targeted Search Engine Marketing

Not only near you but highly targeted!

Hyper-local Social Media activation

Unique ways to reach the community around you!

Email Marketing

Keep in front of your existing customers!

Event Marketing

including Grand Opening Support!

Cause Marketing

Helping through fundraising locally important charities and people in need​

Public Relations

Target local media and non-traditional outlets with news about events, fundraisers, and new product launches to boost sales for your restaurant group.

smart people behind BOTG

a passionate team

Our team has over 200 years of experience in the restaurant and hospitality industries. 

Allan Zukerman

Co-Managing Director

Allan Zukerman is the driving force behind Boots on the Ground Local Marketing. With over 50 years of experience in restaurant marketing and ownership of restaurants and franchises, Allan is an award-winning industry expert. He has collaborated with numerous corporations and small family-owned eateries and boasts an unrivaled network of contacts.

Joining Allan on this journey at Boots on the Ground Local Marketing is his son, Steve Zukerman.  Steve, an acclaimed video producer, and director, spent most of his adult life in Los Angeles working on TV shows, films, documentaries, and video marketing. 

The Zukerman family is not the only talent at BOTG Local Marketing. They have assembled a remarkable team, including graphic designers, content managers, press agents, SEO specialists, and web designers, many of whom have previously worked with or against Allan. This diverse group of experienced professionals and young talents from various backgrounds is dedicated to helping your restaurant, brand, or franchise stand out from the competition.

BOTG is neither a short-lived endeavor nor one mired in outdated practices. Rather, it is a well-structured organization that employs local marketers living in your area to ensure swift and comprehensive results. With no stone left unturned, Boots on the Ground Local Marketing is dedicated to helping your business rise above the competition.

Steve is a highly skilled multimedia professional and social entrepreneur who has been based in Los Angeles since 1996. His extensive experience includes working as a director, producer, writer, cinematographer, and editor on a variety of restaurant-themed projects. These include high-profile shows such as the hit Fox Network TV series “Hell’s Kitchen”, and The Food Network’s “Restaurant Stakeout”.

As the founder of his company Soapbox, Steve has partnered with Books That Cook Publishing to produce engaging TV spots and web content that showcase the stories of numerous restaurateurs. These include popular establishments such as TAPS Fishhouse & Brewery, Squealers Barbecue, Mirabelle, Rioja, Stir Crazy Asian Grill, Spaghetti Warehouse, and MCL Restaurant and Bakery.

Currently, Steve is working on an exciting behind-the-scenes series and managing social media, design, and crowdfunding for an upcoming feature film being produced by legendary guitarist “Slash” of the band Guns N’ Roses. In addition, he is partnering with Svedka Vodka and The Alamo Drafthouse to create a special pop-up film screening event. With his diverse skill set and extensive experience in the restaurant industry, Steve is a valuable asset to any team looking to elevate their marketing and storytelling efforts.

Steve Zukerman

Co-Managing Director

Our Blogs

Read our Engaging restaurant marketing blog

We take time to write some quick thoughts on restaurant trends to keep you informed.

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