July 14, 2024



by 750 + owners

Your Local Store Marketing Resource

We offer outsourced marketing services specifically tailored to the needs of restaurants. With over 200 years of combined experience in the restaurant and hospitality industries, our team can help you achieve results that previously only larger chains could enjoy. Plus, we don’t require any long-term contracts, and our fees are based on your unique situation and marketing and operational needs.

With years of experience working in the top 50 markets across the US, we have a deep understanding of what it takes to grow a successful restaurant in these areas. If you’re looking to expand your business and reach more customers in these markets, let us help you achieve your goals.

Don’t miss out on this innovative solution to your marketing challenges – contact us today!

Our Loyal Customers

Trusted by 750+ Companies Nationwide

With over 200 years of combined experience in the restaurant and hospitality industries,
our team can help you achieve results that previously only larger chains could enjoy.

Our services

We bring high value for our clients

By highlighting your restaurant’s local roots, community involvement, and dedication to supporting the area, we can build trust and loyalty with your customers.

Targeted Search Engine Marketing

not only near you but highly targeted!

Hyper-local Social Media activation

Unique ways to reach the community around you!

Email Marketing

Keep in front of your existing customers!

Event Marketing

including Grand Opening Support!

Track Record

We are in number

We’ve been there, done that, and even written a book about it!  We are restaurant marketing!

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Registered Clients
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Project Completed
Local Markets
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smart people behind BOTG

a passionate team

Our team has more than 200 years of combined experience in the restaurant and hospitality industries, and our comprehensive review of your organization can yield results that only the larger chains currently enjoy.

Allan Zukerman

Co-Managing Director

Allan Zukerman is the driving force behind Boots on the Ground Local Marketing. With over 50 years of experience in restaurant marketing and ownership of restaurants and franchises, Allan is an award-winning industry expert. He has collaborated with numerous corporations and small family-owned eateries and boasts an unrivaled network of contacts.

Joining Allan on this journey at Boots on the Ground Local Marketing is his son, Steve Zukerman.  Steve, an acclaimed video producer, and director, spent most of his adult life in Los Angeles working on TV shows, films, documentaries, and video marketing. 

The Zukerman family is not the only talent at BOTG Local Marketing. They have assembled a remarkable team, including graphic designers, content managers, press agents, SEO specialists, and web designers, many of whom have previously worked with or against Allan. This diverse group of experienced professionals and young talents from various backgrounds is dedicated to helping your restaurant, brand, or franchise stand out from the competition.

BOTG is neither a short-lived endeavor nor one mired in outdated practices. Rather, it is a well-structured organization that employs local marketers living in your area to ensure swift and comprehensive results. With no stone left unturned, Boots on the Ground Local Marketing is dedicated to helping your business rise above the competition.

Steve is a highly skilled multimedia professional and social entrepreneur who has been based in Los Angeles since 1996. His extensive experience includes working as a director, producer, writer, cinematographer, and editor on a variety of restaurant-themed projects. These include high-profile shows such as the hit Fox Network TV series “Hell’s Kitchen”, and The Food Network’s “Restaurant Stakeout”.

As the founder of his company Soapbox, Steve has partnered with Books That Cook Publishing to produce engaging TV spots and web content that showcase the stories of numerous restaurateurs. These include popular establishments such as TAPS Fishhouse & Brewery, Squealers Barbecue, Mirabelle, Rioja, Stir Crazy Asian Grill, Spaghetti Warehouse, and MCL Restaurant and Bakery.

Currently, Steve is working on an exciting behind-the-scenes series and managing social media, design, and crowdfunding for an upcoming feature film being produced by legendary guitarist “Slash” of the band Guns N’ Roses. In addition, he is partnering with Svedka Vodka and The Alamo Drafthouse to create a special pop-up film screening event. With his diverse skill set and extensive experience in the restaurant industry, Steve is a valuable asset to any team looking to elevate their marketing and storytelling efforts.

Steve Zukerman

Co-Managing Director

Our Blogs

Read our interesting restaurant marketing blog

We take time to write out some quick thoughts on the restaurant trends to keep you informed.

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