Welcome to Boots On The Ground Marketing LLC, where we have seasoned local store marketing professionals in the top 50 markets in the USA Our mission is to help restaurant clients build sales through on the ground local store marketing.
Our team is experienced in developing strategic local store marketing plans and reporting on results, including return on advertising spend (ROAS). We specialize in events, cause marketing, public relations, traditional and digital media, and more.
We can also provide local follow-through on national campaigns. Whether you are an individual franchisee part of a franchise group, or corporate personnel, we offer personalized one-on-one meetings to discuss your marketing needs.
With years of experience working in the top 50 markets across the US, we have a deep understanding of what it takes to grow a successful restaurant in these areas. If you’re looking to expand your business and reach more customers in these markets, let us help you achieve your goals.
Don’t miss out on this innovative solution to your marketing challenges – contact us today!
With over 200 years of combined experience in the restaurant and hospitality industries, our team is ready to help you grow sales through local store marketing.
By highlighting your restaurant’s local roots, community involvement, and dedication to supporting the area, we can build trust and loyalty with your customers.
not only near you but highly targeted!
Unique ways to reach the community around you!
Keep in front of your existing customers!
including Grand Opening Support!
Helping through fundraising locally important charities and people in need
Targeting local media and non traditional outlets with news about events, fundraisers and line extensions that your restaurant group supports.
We’ve been there, done that, and even written a book about it! We are restaurant marketing!
Our team has more than 200 years of combined experience in the restaurant and hospitality industries, and our comprehensive review of your organization can yield results that only the larger chains currently enjoy.
Allan Zukerman is the driving force behind Boots on the Ground Local Marketing. With over 50 years of experience in restaurant marketing and ownership of restaurants and franchises, Allan is an award-winning industry expert. He has collaborated with numerous corporations and small family-owned eateries and boasts an unrivaled network of contacts.
Joining Allan on this journey at Boots on the Ground Local Marketing is his son, Steve Zukerman. Steve, an acclaimed video producer, and director, spent most of his adult life in Los Angeles working on TV shows, films, documentaries, and video marketing.
The Zukerman family is not the only talent at BOTG Local Marketing. They have assembled a remarkable team, including graphic designers, content managers, press agents, SEO specialists, and web designers, many of whom have previously worked with or against Allan. This diverse group of experienced professionals and young talents from various backgrounds is dedicated to helping your restaurant, brand, or franchise stand out from the competition.
BOTG is neither a short-lived endeavor nor one mired in outdated practices. Rather, it is a well-structured organization that employs local marketers living in your area to ensure swift and comprehensive results. With no stone left unturned, Boots on the Ground Local Marketing is dedicated to helping your business rise above the competition.
Steve is a highly skilled multimedia professional and social entrepreneur who has been based in Los Angeles since 1996. His extensive experience includes working as a director, producer, writer, cinematographer, and editor on a variety of restaurant-themed projects. These include high-profile shows such as the hit Fox Network TV series “Hell’s Kitchen”, and The Food Network’s “Restaurant Stakeout”.
As the founder of his company Soapbox, Steve has partnered with Books That Cook Publishing to produce engaging TV spots and web content that showcase the stories of numerous restaurateurs. These include popular establishments such as TAPS Fishhouse & Brewery, Squealers Barbecue, Mirabelle, Rioja, Stir Crazy Asian Grill, Spaghetti Warehouse, and MCL Restaurant and Bakery.
Currently, Steve is working on an exciting behind-the-scenes series and managing social media, design, and crowdfunding for an upcoming feature film being produced by legendary guitarist “Slash” of the band Guns N’ Roses. In addition, he is partnering with Svedka Vodka and The Alamo Drafthouse to create a special pop-up film screening event. With his diverse skill set and extensive experience in the restaurant industry, Steve is a valuable asset to any team looking to elevate their marketing and storytelling efforts.
We take time to write out some quick thoughts on the restaurant trends to keep you informed.
Online reviews significantly influence consumer choices, including where people decide to dine out. Platforms such as Google, Yelp, and TripAdvisor offer star ratings that can
In today’s competitive landscape, local restaurants face an uphill battle to attract and retain customers. With the rise of digital platforms, the prevalence of online
The COVID-19 pandemic brought unprecedented challenges to the restaurant industry. With lockdowns, social distancing, and reduced capacities, the way people dine out has changed dramatically.
In today’s digital age, map applications such as Google Maps and Apple Maps play an increasingly important role in the way customers discover and choose
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Raise the local brand profile of your restaurant and/or chain to increase sales. We can help!!
