June 15, 2024


Who we are

We help you plan and execute your local marketing

Without the resources and manpower of the larger restaurant chains, it can sometimes be difficult to set yourself apart from the competition. We provide you with a solution that helps get you noticed without the need for additional overhead and staff. Our team engages in a comprehensive review of your business issues then delivers marketing strategies that will make an immediate impact while minimizing expense. We work with restaurants that have from 1 to 1000 locations and everything in between.

Our Vision

Our vision is to be the go-to outsourced marketing department for restaurants, offering award-winning local marketing services to help our clients achieve their business goals no matter their size.

Our Mission

Our mission is to offer a solution that enables you to improve your restaurant's visibility and attract new customers, without incurring additional overhead or hiring extra staff.


we've been helping restaurants a long time

Hiring a marketing department for your restaurant chain can help you enhance your visibility and gain new customers, but the costs can sometimes be too much for smaller businesses to absorb. The restaurant marketing professionals at Boots On The Ground Local Marketing help bridge that gap with an outsourced marketing department.

Our team has more than 200 years of combined experience in the restaurant and hospitality industries, and our comprehensive review of your organization can yield results that only the larger chains currently enjoy. No long-term contract is required, and our fees are based on the collective review of your situation and your marketing and operational needs. Take advantage of this innovative approach today.



Small Team, Big Dream

Allan Zukerman joined MZD Advertising and built an amazing team that worked for almost every large company out there.



New name

With the passing of one of the partners and a changing world, Allan rebranded his group as Z Marketing Partners.

Restaurant Division Created


New Division

After decades of restaurant marketing, Allan saw the need to create the Uber of Local Restaurant Marketing. Changing times demand changing directions.

Track Record

We are in number

We’ve been there, done that, and even written a book about it!  We are restaurant marketing!

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Registered Clients
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Project Completed
Local Markets
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Get to know us more

We help you plan and execute your ideas

Now you can rent a marketing department for as long as you need. And you never have to pay benefits like vacations days, health insurance, or anything else. Our monthly fee will be far less than what you might pay for a Director of Marketing.

Allan Zukerman


Our Staff

Meet Our Staff

Our team has more than 200 years of combined experience in the restaurant and hospitality industries, and our comprehensive review of your organization can yield results that only the larger chains currently enjoy.

Allan Zukerman
Senior Management Allan Zukerman, Managing Director B.S., Business Administration, Indiana University Graduate Studies, Advertising, Northwestern University

As Managing Director of The Restaurant Marketing Department, Zukerman brings over forty years of restaurant marketing and operations management. He has developed high level marketing strategies for over 20 restaurant concepts including Burger Chef, Chi Chi’s, Pizza Hut and Papa John’s. He has been a  franchisee within the Papa John’s system since 1997 and served on the parent’s Franchise Advisory Council for some 3 years. He is currently a co-franchiser of two concepts J Gumbos Cajun Creole and Mr. Dan’s Restaurants.

Zukerman is the co-founder of CZ Growth Strategies, a group that helps emerging restaurant concepts franchise and is currently involved in franchising a regional hot dog concept and has helped franchise a Cajun Creole concept.

Social Media and Broadcast Production Steve Zukerman, Director Academy Of Art University, San Francisco
Steve is a multimedia professional and social entrepreneur. He has has lived in Los Angeles since 1996, working as a director, producer, writer, cinematographer, and editor on numerous restaurant themed projects that include the hit Fox Network TV show “Hell’s Kitchen”, and The Food Network’s “Restaurant Stakeout”.  Through his company Soapbox, and in partnership with Books That Cook Publishing, Steve has produced TV spots and web content profiling numerous restauranteurs that include TAPS Fishhouse & Brewery, Squealers Barbecue, Mirabelle, Rioja, Stir Crazy Asian Grill, Spaghetti Warehouse, and MCL Restaurant and Bakery. He is currently producing a behind-the-scenes series, as well as managing social media, design, and crowdfunding for an upcoming feature film being produced by world famous guitarist “Slash” from the band Guns N’ Roses. He is also partnering with Svedka Vodka and The Alamo Drafthouse, for a special pop-up film screening event.