Boots on the Ground Local Marketing

Online reviews significantly influence consumer choices, including where people decide to dine out. Platforms such as Google, Yelp, and TripAdvisor offer star ratings that can drastically affect a restaurant’s success. But what does this mean in terms of revenue for these establishments? This discussion delves into the disparity in revenue potential between 3-star and 5-star...

In today’s competitive landscape, local restaurants face an uphill battle to attract and retain customers. With the rise of digital platforms, the prevalence of online reviews, and the changing consumer behavior in the post-pandemic era, local marketing has become more important than ever. While many restaurant owners may be tempted to handle marketing efforts in-house,...

The COVID-19 pandemic brought unprecedented challenges to the restaurant industry. With lockdowns, social distancing, and reduced capacities, the way people dine out has changed dramatically. As the world emerges from the pandemic, restaurants are gradually recovering, but it’s clear that the landscape has shifted. To thrive in this new normal, local marketing is more...

In today’s digital age, map applications such as Google Maps and Apple Maps play an increasingly important role in the way customers discover and choose restaurants. These platforms have become more than just navigational tools; they’re now a primary source of information for consumers seeking dining options. As a result, it’s essential for restaurants to maintain...