Welcome to Boots On The Ground Marketing LLC! We take pride in having experienced local store marketing professionals in the top 50 markets across the USA. Our mission is to increase restaurant sales through effective, on-the-ground local store marketing strategies.
Our team specializes in creating strategic local marketing plans and analyzing results, including return on advertising spend (ROAS). We have expertise in events, cause marketing, public relations, traditional and digital media, and more.
Additionally, we offer local support for national campaigns. Whether you are an individual franchisee, part of a franchise group, or corporate personnel, we provide personalized one-on-one meetings to address your specific marketing needs.
With extensive experience in the top 50 markets, we understand what it takes to build a successful restaurant business in these areas. If your goals include expanding your reach and growing your customer base, let us help you achieve your goals.
Don’t miss out on this innovative solution to your marketing challenges – contact us today!
With over 200 years of combined experience in the restaurant and hospitality industries, our team is ready to help you grow sales through local store marketing.
When highlighting your restaurant’s local roots, community involvement, and dedication to supporting the area, we can build trust and loyalty with your customers.
Not only near you but highly targeted!
Unique ways to reach the community around you!
Keep in front of your existing customers!
including Grand Opening Support!
Helping through fundraising locally important charities and people in need
Target local media and non-traditional outlets with news about events, fundraisers, and new product launches to boost sales for your restaurant group.
Our team has over 200 years of experience in the restaurant and hospitality industries.
Allan Zukerman is the driving force behind Boots on the Ground Local Marketing. With over 50 years of experience in restaurant marketing and ownership of restaurants and franchises, Allan is an award-winning industry expert. He has collaborated with numerous corporations and small family-owned eateries and boasts an unrivaled network of contacts.
Joining Allan on this journey at Boots on the Ground Local Marketing is his son, Steve Zukerman. Steve, an acclaimed video producer, and director, spent most of his adult life in Los Angeles working on TV shows, films, documentaries, and video marketing.
The Zukerman family is not the only talent at BOTG Local Marketing. They have assembled a remarkable team, including graphic designers, content managers, press agents, SEO specialists, and web designers, many of whom have previously worked with or against Allan. This diverse group of experienced professionals and young talents from various backgrounds is dedicated to helping your restaurant, brand, or franchise stand out from the competition.
BOTG is neither a short-lived endeavor nor one mired in outdated practices. Rather, it is a well-structured organization that employs local marketers living in your area to ensure swift and comprehensive results. With no stone left unturned, Boots on the Ground Local Marketing is dedicated to helping your business rise above the competition.
Steve is a highly skilled multimedia professional and social entrepreneur who has been based in Los Angeles since 1996. His extensive experience includes working as a director, producer, writer, cinematographer, and editor on a variety of restaurant-themed projects. These include high-profile shows such as the hit Fox Network TV series “Hell’s Kitchen”, and The Food Network’s “Restaurant Stakeout”.
As the founder of his company Soapbox, Steve has partnered with Books That Cook Publishing to produce engaging TV spots and web content that showcase the stories of numerous restaurateurs. These include popular establishments such as TAPS Fishhouse & Brewery, Squealers Barbecue, Mirabelle, Rioja, Stir Crazy Asian Grill, Spaghetti Warehouse, and MCL Restaurant and Bakery.
Currently, Steve is working on an exciting behind-the-scenes series and managing social media, design, and crowdfunding for an upcoming feature film being produced by legendary guitarist “Slash” of the band Guns N’ Roses. In addition, he is partnering with Svedka Vodka and The Alamo Drafthouse to create a special pop-up film screening event. With his diverse skill set and extensive experience in the restaurant industry, Steve is a valuable asset to any team looking to elevate their marketing and storytelling efforts.
We take time to write some quick thoughts on restaurant trends to keep you informed.
Online reviews significantly influence consumer choices, including where people decide to dine out. Platforms such as Google, Yelp, and TripAdvisor offer star ratings that can
In today’s competitive landscape, local restaurants face an uphill battle to attract and retain customers. With the rise of digital platforms, the prevalence of online
The COVID-19 pandemic brought unprecedented challenges to the restaurant industry. With lockdowns, social distancing, and reduced capacities, the way people dine out has changed dramatically.
In today’s digital age, map applications such as Google Maps and Apple Maps play an increasingly important role in the way customers discover and choose
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Boost your restaurant’s local presence and watch your sales soar. Let us battle in the trenches for your brand!
